2D Animation • Explainer Video
2023
United Tractors - Embodying Company Culture through Creativity
About the project
We created a series of 6 2D animation videos, designed to be a vivid reflection of United Tractors’ vibrant culture. While serves as a narrative journey of the company’s ethos, these videos also illuminate the sense of community cultivated through various activities in the organization.
What We Do: Script Development, Character Design, Voiceover, Illustration, Animation
Bespoke Character Designs
Each character was thoughtfully customized, drawing inspiration from the real uniforms of the employees. We tried to highlight the diversity of the company’s workforce, while also creating a harmonious blend of individuality and unity.
Circle as a Visual Metaphor
The circle motif, seamlessly woven into the visuals, serves as a symbol of unity and shared purpose. By integrating the circle as a recurring visual theme, we underscored the notion of wholeness and continuity, reflecting the employees’ collective journey toward a singular vision of success.
This aligns perfectly with the company’s tagline: “Moving as One.”
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